The short version: We collect only what we need to operate our products. We do not sell your personal data. We do not use your data for advertising. Your health and body data (in Ru) is private and never monetized. You can request deletion of your data at any time.
Who We Are
Novatrax Global LLC ("Novatrax," "we," "our," or "us") is a limited liability company incorporated in the United States. We operate the following products and services:
- OutsideSafe — AI-powered outdoor safety application (outsidesafe.com)
- Ru — Private body intelligence platform for women
- EstimIO — Contractor bid calculator and quoting platform (estimio.io)
- Novatrax Global website — novatraxglob.com
This Privacy Policy applies to all products operated by Novatrax Global LLC. Individual products may have supplemental privacy notices where product-specific data practices require additional disclosure.
What Information We Collect
Information You Provide Directly
- Account registration details (name, email address, password)
- Profile information (health sensitivities, outdoor preferences, business details depending on which product you use)
- Payment information (processed by our third-party payment processor — we do not store raw card numbers)
- Communications you send us (support requests, feedback, emails)
Information Collected Automatically
- Device information (device type, operating system, browser type)
- Usage data (features used, session duration, actions taken in the app)
- Log data (IP address, access times, pages visited)
- Location data (general location or precise GPS, only when you grant permission — used for outdoor condition data in OutsideSafe)
Sensitive Health Data (Ru)
Ru collects personal health and body data including menstrual cycle information, mood, energy, sleep, skin signals, symptom logs, and journal entries. This data is treated with the highest level of protection. It is encrypted, never sold, never shared with advertisers, and never used to train external AI models without your explicit opt-in consent.
How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve our products and services
- Personalize your experience and provide AI-generated insights relevant to your profile
- Process transactions and send related information (receipts, subscription confirmations)
- Send product updates, safety alerts, and service notifications
- Respond to your comments, questions, and support requests
- Monitor and analyze usage patterns to improve product performance
- Detect, investigate, and prevent fraudulent or unauthorized activity
- Comply with legal obligations
We do not use your personal data to serve you advertisements. We do not build advertising profiles from your usage. Our revenue comes from product subscriptions, not data monetization.
How We Share Your Information
We do not sell your personal information. We share data only in the following limited circumstances:
- Service providers: Third-party vendors who help us operate our products (cloud hosting, payment processing, email delivery, analytics). These providers are contractually bound to use your data only to provide services to us.
- Legal requirements: When required by law, regulation, court order, or governmental authority.
- Safety: When disclosure is necessary to protect the rights, property, or safety of Novatrax, our users, or the public.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred. We will provide notice before your data becomes subject to a different privacy policy.
- With your consent: In any other circumstances where you have given explicit consent.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. When you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal or compliance purposes.
For Ru specifically: health and body data entries, journal entries, and AI-generated memories are deleted immediately upon your request, with no retention period. You may delete individual entries, specific memories, or your entire account at any time from within the app.
Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request that we correct inaccurate or incomplete data
- Deletion: Request that we delete your personal data
- Portability: Request your data in a portable, machine-readable format
- Objection: Object to certain types of processing
- Withdrawal of consent: Withdraw consent where processing is based on consent
To exercise any of these rights, contact us at info@novatraxglob.com. We will respond within 30 days.
Children's Privacy
Our products are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal data from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we have inadvertently collected such information, please contact us at info@novatraxglob.com.
Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, and regular security reviews.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you in accordance with applicable law.
Third-Party Links
Our products and website may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices of third parties and encourage you to review the privacy policies of any external sites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the effective date at the top of this page and, where appropriate, by sending an email notification to the address associated with your account. We encourage you to review this policy periodically.
Your continued use of our products after any changes become effective constitutes your acceptance of the revised policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
- Email: info@novatraxglob.com
- Company: Novatrax Global LLC
- Website: novatraxglob.com
We are committed to resolving any privacy concerns promptly and transparently.